Sleep is everywhere you look in the media. Researchers have linked lack of sleep to major health problems, poor decision-making and even dissolved relationships. Even major disasters, such as the Exxon Valdez oil spill, the Challenger space shuttle explosion, and the Three Mile Island nuclear disasters have direct links to sleep deprivation and grogginess caused by sleep inertia. Sleep, insomnia, jet-lag, snoring and other related topics all seem to be staples of the news, whether you read Forbes, the New York Times, USA Today or the local paper.

As the launch of Project SleepSmart™ draws near, we look forward to exceeding expectations and helping people sleep and wake up differently.